Privacy policy.

1. Introduction

This Privacy Policy explains how Leonardo Personal Training (“we”, “us”, “our”) collects, uses, and protects your personal information when you interact with our website, submit a lead form, book a session, or use our services.
We comply with the UK GDPR, EU GDPR, and all relevant data protection laws.

If you have any questions, contact us at:
Email: info@leonardopersonaltraining.com

2. Data We Collect

We may collect the following information:

Information you provide directly:

  • Name

  • Email address

  • Phone number

  • Booking details

  • Fitness goals or preferences (if provided voluntarily)

Information collected automatically:

  • IP address

  • Browser type

  • Device information

  • Cookies and analytics data (e.g., Google Analytics)

Information from Google Ads Lead Forms:

If you submit a lead form through Google Ads, we receive the information you provide, such as your:

  • Name

  • Email

  • Phone

2.1 Health and Special Category Data

As part of providing personal training and online coaching services, we may collect health-related information, which is classified as special category personal data under the UK GDPR and EU GDPR.

This may include information such as:

  • Existing or past injuries

  • Medical conditions

  • Exercise limitations

  • Mobility restrictions

  • Lifestyle factors affecting training

  • PAR-Q (Physical Activity Readiness Questionnaire) responses

  • Any other information you choose to disclose to ensure safe training

We process this data in order to:

  • Ensure training sessions are safe and appropriate

  • Tailor your programme to your physical needs

  • Evaluate risks before physical activity

  • Provide responsible, evidence-based coaching

Because this is sensitive data, we rely on:

  • Explicit consent (you agree to provide this information voluntarily)

  • Provision of health-related services (Article 9(2)(h) UK/EU GDPR)

You may withdraw your consent at any time, but we may not be able to continue providing training safely without this information.

We store all health information securely and restrict access only to those who need it for providing personal training services.

We never share health data with third parties unless required by law or with your explicit consent.

3. How We Use Your Data

We may use your information to:

  • Contact you about your enquiry

  • Activate promotions or discounts (including your 15% January discount)

  • Provide personal training or online coaching services

  • Confirm bookings or consultations

  • Improve our website and services

  • Send occasional updates or offers (only if you consent)

We do not sell your data.

4. Legal Basis for Processing

We process your data based on:

  • Your consent (e.g., submitting a form or opting into marketing)

  • Contractual necessity (e.g., booking a session)

  • Legitimate interest (e.g., replying to enquiries)

5. How Long We Keep Your Data

We keep your information only as long as needed for:

  • Responding to your enquiry

  • Providing services

  • Legal and accounting requirements (usually up to 6 years for client records)

You can request deletion at any time.

6. Sharing Your Data

We may share your data with trusted third parties that help us run our business, such as:

  • Google (ads, analytics, lead forms)

  • Payment processors

  • Booking or scheduling systems

  • Email marketing tools

We only share what is necessary and never sell your data.

7. Your Rights (UK & EU GDPR)

You have the right to:

  • Access your data

  • Correct inaccurate information

  • Request deletion

  • Withdraw consent

  • Object to certain uses

  • Ask for a copy of your data (data portability)

To exercise any right, email us at:
info@leonardopersonaltraining.com

8. Cookies

Our website may use cookies to:

  • Improve user experience

  • Measure traffic

  • Track advertising performance

You can disable cookies in your browser settings.

9. Security

We take data protection seriously and use appropriate technical and organisational measures to safeguard your information.

10. Changes to This Policy

We may update this Privacy Policy periodically.
The most recent version will always be posted on our website.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data:

Leonardo Personal Training
Email: info@leonardopersonaltraining.com
Website: https://leonardopersonaltraining.com